SELECTED WORK
Websites designed
around real business goals
Explore original website projects created for four distinct small-business industries. Each demonstrates how strategy, design, messaging, search optimization and conversion-focused UX can come together around a specific audience and customer journey.
01
Designed for Life Outdoors
Haw Creek Outdoor Living
A refined landscaping and outdoor-living website that pairs aspirational project imagery with clear service pathways, local search foundations and strategically placed estimate requests. The experience helps homeowners move naturally from inspiration to action.
02
03
Trust When It Matters Most
Haw River Collision Co.
A high-trust collision-repair website designed to reduce uncertainty during a stressful customer moment. Clear service information, insurance guidance and direct estimate pathways help vehicle owners understand their options and take the next step.
Sharp Design. Strong Community.
Crown & Fade Barber Co.
A culturally grounded barbershop website that combines craftsmanship, community and effortless booking. Clear services, transparent pricing and authentic visual storytelling create a welcoming path from first impression to reserved chair.
04
A Digital Experience Made
From Scratch
Copper Finch Bakehouse
A warm, editorial bakery website that brings together product discovery, custom-order pathways and handcrafted brand storytelling. Thoughtful organization makes the experience feel inviting while helping customers find exactly what they need.
